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Recently, a wave of health consciousness has swept over consumers who are now looking to improve the way they look and feel, including devoting more time to workouts, drinking and eating more organic products, and even reducing sugar intake. However, sugar still makes up a third of our caloric intake – reason being, it is highly addictive. While marketers can almost always benefit from thinking like consumers, in the case of marketing measurement and attribution, they need to start focusing on what’s effective as opposed to what’s addictive. For marketers – clicks are the sugar to the health of your…
Instagram, launched in 2010 as a fancy app for youngsters to flaunt their photos, now has over 500 million users and has attracted the attention of more than 200,000 businesses across the world. In fact, according to Inconosquare, more than 70% of users admitted searching for various brands on Instagram. The writing is on the wall: social media channels like Instagram are crucial to promoting your brand and driving sales. Here are six ways you can optimize Instagram to boost your brand presence, gain new followers and drive more sales. 1. Optimize Your Bio Since your bio makes the first…
I want to start by saying, Public Relations isn’t dying, it’s evolving! In any profession, there should be a hunger to learn more and become a specialist, but at the moment, there is a particular focus on PR. The scope is changing, and it is getting harder to make an impact. If 2017 has taught me anything, the ability to write a press release and effectively pitch isn’t enough anymore. We now have to focus on many platforms, and build relations with the media in the digital and social space. This means that areas of traditional public relations agencies are…