Koncept supports clients to achieve success in all stages of their brands’ life cycle be it a personal brand or a corporate brand.

PR SERVICES

Whether you want to build media awareness, establish
reputation among peers or high provide image through
sponsorships, our PR offers a package that works from concept
to coverage. As a full service PR agency we have an integrated
approach, which means that we provide the complete
marketing mix with Public Relations. Whether you require a
product launch campaign or a profile-raising event, online PR,
Crisis PR, Sponsorship or CSR we can set up teams or handle all.
Having a cohesive plan is core to the success of a PR campaign.
Even the most seemingly spontaneous tactics form part of our
strategy.
Brand image is only partly created by what you say – more
importantly , it is created by what customers actually experience.
The digital and social media is having a fundamental impact on
the nature of the modern PR and it is key to steer the wheel
towards the multichannel PR rather
than looking at only its traditional PR channels such as press
releases and articles.
At Koncept we recognize that some businesses don’t always
need PR every month so with us
you cut back or ramp up PR activity as needed, to ensure the
best return on your investment.
However if you need for us to constantly watch your back we can
allocate a team working for you 24/7.

We offer the following PR services

Press Conferences/Releases
Media Monitoring
Corporate Image And Brand Building
Event Management
Media buying and planning
Product Launch Campaign
Profile-Raising Event,
Online Pr
Crisis Pr,
Sponsorship Or CSR
Dealer/distributor outreach
Product promotions
Customer relations
Customer Insights
Operational Insights
Employee Insights

MARKETING SERVICES

Clear and helpful guidance through the stress of entering a new
market with our Marketing Consultancy. We understand that
targeting a diverse market can be a tricky business
Each member of the Koncept team has an understanding of the
Tanzania growing markets media consumption and consumer
behavior. We can advise you on an effective strategy on
approaching any market or audience, making our marketing
consultancy methods not only comforting but most importantly,
effective too! Our insight promises to guide and consult you
through the process and be sure to turn each frown upside down.

We offer the following marketing services:

Marketing Planning
Sales Promotions
Marketing Research
Advertising Campaigns
Marketing consultancy
Experiential marketing
Sales promotion
Direct Marketing

ADVERTISING & BRANDING

At KONCEPT being different is what we are about. Our advertising
methods aim to rise above the ever-present clutters and clichés of
this over saturated media landscape and truly connect with
consumers.
We handle all areas of traditional and digital media, and strive to
create authentic and unique work. We understand that in today’s
changing media landscape, where the digital world continues to
unfold; traditional marketing methods may be changing.
However, Advertising still remains a critical part of today’s
communication methods. From billboards to phone boxes, any
form of our advertising is sure to leave a lasting impression on your
consumers because our campaigns maintain that all important
balance between logic and creativity.

We offer the following advertising and branding services:

Television/ radio and Web commercials,
Online Advertising,
out of home advertising,
Mobile Marketing Advertising/ Branding
Digital advertising (Koncept digital Network)
Billboards (Outdoor + Indoor)
Brand Audits
Strategy and Positioning
Brand Identity Development,
Brand Standards
Name Generation

DIGITAL MARKETING SERVICES

We offer Integrated Digital Marketing services and turn clients’ briefs into actionable plans and
accurate price quotes. We build Digital Strategies that help the brands to have fruitful dialogues
with their target audiences, whether it is the whole country or just one niche community. Our
insights on the User Experience and Information Architecture as well as consumer behavior give
our clients a much-added leverage in the market place.
Whether you need integrated digital plan or just a beautiful website or just social media marketing,
we would be happy to help you. With Display Ads on hand-picked websites and quality publishers
we also ensure that our clients reach the audience they want in any part of the world.
Two thirds of people now own smart phones, using it for nearly two hours every day to browse the
Internet, access social media, banks and shop online. There are many clever ways engaging
with your consumers without annoying them. We know how to tailor or design unique digital
creative from standard to reach media on each digital channel in order to get the desired results.
At KONCEPT we combine knowledge, experience and acumen to produce cutting-edge online
marketing solution for your audience whether mainstream or multicultural. We do not do
automated planning of the available inventory; we check the quality of each selected website,
content in any language, ensuring that it is really the right place for our client’s ads.

We offer the following digital marketing services:

Search Engine Optimatization
Digital Analytics
Social Media Monitoring
Digital sales on advertising Network
Digital media planning and buying
Website/Apps Development
Hosting & domain registration
Web &Social media marketing
Community Engagement
Social Media Brand Analysis
Influencer Relations