CONTENT MARKETING

In the age of search engines and social media, a company is defined by the content it publishes. While media outreach remains a critical component of any successful PR program, your customers aren’t just turning to newspapers and blogs to make informed decisions. They’re also doing Google searches, following brands on Facebook and Twitter, watching YouTube videos, and relying on reviews and recommendations.

 

Koncept offers content marketing services that help you reach target customers directly so you don’t have to rely solely on the media to tell your story. By developing a strategic content marketing plan that aligns with your business goals, we establish you as a trusted resource on the topics critical to the growth of your company.

We’re experts at developing great content that boosts search rankings, increases Web traffic, drives social shares and generates sales leads. We’ll work closely with your team of internal experts on a content marketing plan and editorial calendar that includes:

  • Press releases optimized for search
  • Contributed articles in leading publications
  • Blog posts on timely topics
  • Case studies highlighting real results
  • Social media content that engages customers